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New arrivals enter the villa throughout the series to test loyalties and shake up the couplings.
Viewers vote on their favourite couples, with the unlucky pairs 'dumped' from the island.
Hosted by former Xtra Factor presenter Caroline Flack, the reality series sees a group of singletons, (requirements include a penchant for tanning, a bikini body and a job that allows for a summer off), move into a plush Mallorca villa.
Leading lady: Hosted by former Xtra Factor presenter Caroline Flack, the reality series sees a group of singletons, (requirements include a penchant for tanning, a bikini body and a job that allows for a summer off), move into a plush Mallorca villa Caroline presides over the first Coupling, which this year saw the girls choose which boy they wanted to pair up with, and importantly share a bed with in the communal bedroom.
The presenter saunters back to the villa on a weekly basis, dubbed 'the Flack attack', to watch over more Recouplings which see the contestants either choose to stick with their current partner or swap for someone different.
Alongside Caroline, voiceover king Iain Stirling has become a cult star for his tongue-in-cheeks quips and commentary, all presented in his Scottish drawl.
ITV2's Love Island has become the surprise TV hit of the summer, crushing the ratings when it airs nightly at 9pm and even captivating the likes of the British Lions rugby squad and Liam Gallagher.
A group of single islanders enter the Mallorca villa for a summer of love.
Host Caroline Flack presides over weekly recouplings which see the girls and boys take it in turns to choose who to pair up with, and crucially who they'll be sharing a bed with in the dorm room for the next few days.
In an added twist past series have seen the champs have to choose whether or not to split the money.
If one of them chooses to keep all the money, both lose out on the whole pot.